Agenda - The ASTA Travel Advisor Conference

Tired of letting objections derail your travel sales? Discover the secrets to turning potential roadblocks into booking confirmations. Learn how to anticipate objections, provide compelling solutions, and close deals with confidence.


Location: Regency C, Level 4

The People, The Place, The Hawaiian Islands - Unlock exclusive travel insights and timely updates for your clients on travel to The Hawaiian Islands

With their timeless beauty, diverse activities and rich culture, there’s no better time to plan a meaningful visit for your clients to the Hawaiian Islands. What makes Hawai‘i special goes beyond its beaches, mountains, thrilling discoveries and endless ways to relax.

Help your clients discover why Hawai'i is like nowhere else in the world, from the aloha spirit of its people to its unforgettable places.

This session will provide a destination overview, timely island updates, top tips for selling Hawai‘i, and the valuable sales, marketing and training resources available for travel advisors.

Sponsored by:





Location: Regency C, Level 4

Overview: Travel agencies today must go beyond selling trips; they need to deliver hospitality-driven experiences. This session will teach agency owners how to apply hospitality industry best practices to create unforgettable client journeys.

Key Takeaways:

• The “Anticipatory Service” mindset used in luxury hotels and how agencies can build a culture of anticipatory service from the top down.
• The role of personalization and emotional intelligence in client retention.
• Hospitality-inspired service recovery techniques for handling client issues.

Location: Regency D

By the end of this session, travel advisors who are new to the industry will have the communication and operational tools they need to build and grow a successful business.

This session will start with advisors honing in on their ‘why.' Why do they want to pursue a career in travel? Once advisors are clear on this, they’ll have a much easier time identifying their target travelers…as well as potential solutions to those travelers’ problems. By leaning into these solutions, advisors will be able to effectively differentiate themselves and their businesses.

We’ll then discuss the traveler lifecycle and how new advisors can build successful businesses and streamline operations to save them time, money, and energy.

Finally, we’ll walk through specific tools and resources to help new advisors learn everything they need to know about the travel industry – and what they don’t need! – so that they have a clear path forward and the ability to focus as they get started.


Location: Regency C, Level 4

Tired of letting objections derail your travel sales? Discover the secrets to turning potential roadblocks into booking confirmations. Learn how to anticipate objections, provide compelling solutions, and close deals with confidence.


Location: Regency C, Level 4

Discover what makes Viking the leader in luxury river, ocean, and expedition cruising.


Sponsored by:





Location: Regency A, Level 4

What every advisor needs to know to manage legal affairs! Whether you are an agency owner, employee or IC, legal issues affect you and Attorney Ment will help you navigate the legal world with ease. The interactive session will cover all of the current legal topics that impact our industry. Bring your questions!


Location: Salt Lake A, Level 2

Attention travel agents! Get ready for an exclusive journey filled with discovery and opportunities. Stay ahead with the latest destination updates and exciting new developments designed to captivate your clients. Gain firsthand knowledge of our enhanced rewards program and the valuable insights provided by our training sessions. Plus, exciting prizes awaiting the chance to win a complimentary stay in breathtaking Punta Cana! Don’t miss this opportunity to expand your expertise, enhance your offerings, and take your business to new heights. Mark your calendar and reserve your spot for an enriching experience that blends education with excitement!


Sponsored by:





Location: Salt Lake A, Level 2

Empowering your workflow with the right steps and automation are some of the most impactful actions you can make to build a profitable, and predictable business that provides high client satisfaction. In this session, we'll cover:
• In-depth best practices from top advisors and industry experts the most effective workflow optimization steps and strategies
• Get under the hood of your day to day business to discover key warning signs your workflow needs improvement.
• Uncover simple strategies within your workflow to capture business growth through upsell opportunities.


Location: Regency A, Level 4
 

Consumer awareness is a cornerstone of ASTA’s mission, ensuring travelers understand the value of working with a professional advisor. This session will highlight ASTA’s Verified Travel Advisor Certification program, as well as how ASTA advocates for travel advisors, educates consumers, and equips you with tools to showcase your expertise.


Sponsored by:




Location: Salt Lake E, Level 2

Join us for an exciting journey through the vibrant experiences Puerto Rico has to offer. Whether you’re drawn to kayaking through magical bioluminescent bays, savoring the rich flavors of local rum, hiking to breathtaking waterfalls in lush rainforests, or immersing yourself in contemporary art at an architectural masterpiece of a museum, Puerto Rico is a destination with endless possibilities.

In this webinar, you’ll get an exclusive look at what’s new, reopenings, incredible celebrations, and insider tips for your clients. Plus, learn about the Travel Specialist and Advisor Reward Programs, designed to make your efforts even more rewarding.

The hardest decision will be which adventure to embark on first! Until then, why not relax on one of our stunning beaches while you decide?

Don't miss out—register today!


Sponsored by:





Location: Salt Lake E, Level 2

Discover how to harness the power of AI-Driven Recommendations to supercharge your travel business. In this session, you'll learn how platforms like Meta use AI to boost Reach and Discovery, helping you connect with the right audience at the right time. Uncover actionable strategies to transform AI Recommendations into measurable Revenue Growth and stay ahead in the competitive travel industry. Whether you're looking to attract new clients or enhance your marketing impact, this session will equip you with the tools and insights to make AI work for your business.


Location: Regency D, Level 4

Discover how to harness the power of AI-Driven Recommendations to supercharge your travel business. In this session, you'll learn how platforms like Meta use AI to boost Reach and Discovery, helping you connect with the right audience at the right time. Uncover actionable strategies to transform AI Recommendations into measurable Revenue Growth and stay ahead in the competitive travel industry. Whether you're looking to attract new clients or enhance your marketing impact, this session will equip you with the tools and insights to make AI work for your business.


Location: Traverse, Level 4

By the end of this session, travel advisors who are new to the industry will have the communication and operational tools they need to build and grow a successful business.

This session will start with advisors honing in on their ‘why.' Why do they want to pursue a career in travel? Once advisors are clear on this, they’ll have a much easier time identifying their target travelers…as well as potential solutions to those travelers’ problems. By leaning into these solutions, advisors will be able to effectively differentiate themselves and their businesses.

We’ll then discuss the traveler lifecycle and how new advisors can build successful businesses and streamline operations to save them time, money, and energy.

Finally, we’ll walk through specific tools and resources to help new advisors learn everything they need to know about the travel industry – and what they don’t need! – so that they have a clear path forward and the ability to focus as they get started.


Location: Regency C, Level 4

Want to turn your workday from chaotic to completely under control? Join us for an interactive workshop where we’ll explore the magic of the 3 P’s: Prioritize, Plan, and Perform. Learn how to organize tasks effectively, stay on top of deadlines without the stress, and tackle business processes with confidence! With engaging exercises, this session will equip you with strategies to take charge of your time and boost your productivity. Get ready to walk away with tools to streamline your workflow and make your travel business way more rewarding!

Sponsored by:




Location: Regency B, Level 4

This session will emphasize the critical balance between clear legal policies and effective communication in safeguarding your travel business. It will explore how these elements work together to prevent missteps, protect your agency, and ensure smooth interactions with clients from the first contact through to post-booking follow-up.


Location: Salt Lake A, Level 2

Stay ahead of travel risks with AI-powered tools designed to enhance safety, streamline crisis response, and optimize risk management for travel advisors. This session explores how AI can automate risk assessments, improve insurance recommendations, and provide real-time alerts for emergencies. Learn how to leverage intelligent technologies to protect clients from unexpected disruptions, ensure seamless communication during crises, and enhance overall travel preparedness. Plus, discover best practices for integrating AI into your operations to deliver safer, more reliable travel experiences.


Location: Regency D, Level 4

A tech-first approach: Showcasing Faye’s mobile-first approach and end-to-end digital claims process.

Proactive protection & immediate support: how our approach to real-time claim payouts, 24/7 assistance, and proactive protection differentiates Faye from traditional providers.

Going beyond insurance: How Faye combines financial reimbursements with wellness and safety tools to enhance the traveler experience - from booking to takeoff to checkout.


Sponsored by:





Location: Regency A

Adopting a mentorship mindset can accelerate your professional growth and strengthen our industry. Whether you’re seeking a mentor or looking to guide the next generation, this session will explore the transformative power of mentorship and how you can make an impact.


Sponsored by:




Location: Salt Lake D, Level 2

New to ASTA? First time at Travel Advisor Conference? Learn how to navigate your membership, access exclusive resources, and get involved in ways that maximize your professional and personal growth. This session will help you find your place in the ASTA community and start your journey to success.


Sponsored by:




Location: Salt Lake C, Level 2

Begin the day with some exercise and cardio fun to support a great cause at the 7th annual ASTAPAC Fun Run & Walk, Sponsored by Delta.

Proceeds support ASTA's advocacy efforts. Registration is a $50, non-refundable, donation to ASTAPAC and includes a Fun Run t-shirt. Your t-shirt can be picked up at registration or the morning of the run.

Registration for the ASTAPAC Fun Run is now closed.

Sponsored by:


 

Location: Hyatt East Entrance

Many entrepreneurs don't take the small steps necessary to activate their networks to ensure they are known for travel. When they take the time to do that, those within these networks become evangelists for these businesses, and the entrepreneurs can further develop a full pipeline of leads and customers for their businesses.
By the end of my session, attendees should leave with a mandate to approach their social media differently and reconsider how they converse and interact with their clients. My session will lead to actionable and immediate inspiration the moment anyone who listens walks away.


Sponsored by:




Location: Regency D, Level 4

What every advisor needs to know to manage legal affairs! Whether you are an agency owner, employee or IC, legal issues affect you and Attorney Ment will help you navigate the legal world with ease. The interactive session will cover all of the current legal topics that impact our industry. Bring your questions!


Location: Salt Lake A

Narcissism has become a buzzword in our society. Whether someone is truly a narcissist or just difficult to handle it is affecting the way everyone works, lives and interacts. With this informative deep dive, we will explore what narcissistic behavior really is, how to spot a narcissist, traits of a narcissist, what you can do if you are dealing with someone who exhibits narcissistic traits or at the very least is just difficult to deal with. Enjoy practical solutions to what is a growing business and societal issue.

• Learn the traits of a narcissist and how to identify them, personally and professionally
• Examine narcissistic behavior and strategies to manage it
• Implement strategies for communication with and responses to, narcissistic people
• Manage difficult people even if they aren't narcissists

Location: Regency A, Level 4

Today’s travelers seek more than just a getaway — they crave immersive, transformative experiences that connect them with the world in meaningful ways. This panel will explore the rise of expedition cruising, from off-the-beaten-path destinations to cultural deep dives and adrenaline-fueled excursions. Industry leaders will share insights on this growing travel niche and why/how you should add it to your portfolio.

Panelists:

• Moderator: Sarah Little, Senior Vice President Business Development, ASTA
• National Geographic-Lindblad Expeditions - Rachel Woodward, Vice President of Sales
• Scenic - Jason Flesher, Expedition Operations Director
• Silversea Expeditions - Kristin Erz, Director Expedition Sales
• Expedia Cruises - K-K Afre, Vice President Sales

 

Sponsored by:

Location: Regency D, Level 4

Come have lunch with us and learn a few surprising ways to connect and qualify your clients for their next Royal Caribbean vacation of a lifetime, presented by our expert Strategic Account Managers, Ginny Tujague and Jeannie Robertson


Sponsored by:





Location: Regency B, Level 4

In this session we will learn about the benefits of Facebook Pages vs Groups, how to set up a group correctly the first time, best practices to attract members, tips to increase engagement, using groups to build your email list, and ways to monetize beyond booking travel.


Location: Salt Lake A

Join us for an exclusive Lunch & Learn with Scenic and Emerald Cruises, featuring our Expedition Director, Jason Flesher!

Join us for an exclusive Lunch & Learn with Scenic and Emerald Cruises, featuring our Expedition Director, Jason Flesher, alongside Kelley Hogan, Regional Sales Director, Northwest!

Gain valuable insights into the world of luxury and ultra-luxury cruising as we explore the exceptional experiences offered by Scenic and Emerald Cruises. From discovery yacht expeditions to immersive river journeys, learn how our incredible experiences, expertly curated itineraries, and unparalleled service set us apart.

Jason Flesher will share his expertise in expedition cruising, offering a closer look at the adventures awaiting your clients aboard Scenic Eclipse I and II. Whether they’re dreaming of a European river voyage, a Caribbean yacht getaway, or an expedition to Antarctica, this session will help you sell with confidence.

Don’t miss this opportunity to connect with our team, ask questions, and discover how Scenic and Emerald Cruises can elevate your clients’ travel experiences. We look forward to seeing you there!


Sponsored by:





Location: Salt Lake B, Level 2

After the Welcome Reception, ASTA Young Professional Society (YPS) members (ages 45 and under) are invited to an exclusive offsite after-party, sponsored by Riverside Luxury Cruises. Held at Drift Lounge inside Woodbine Food Hall, this vibrant venue offers diverse local eateries, a stylish speakeasy-style bar, and a lively atmosphere—perfect for networking and unwinding.

Not an ASTA YPS member but curious? Come see what we’re all about!

Rolling transportation will depart from the Hyatt lobby starting at 8:45 PM.

Sponsored by:




Location: Drift Lounge (at Woodbione Hall)

Why does the word "fee” instill fear in the hearts of travel advisors? Why do we let our impostor syndrome creep in when it comes to fees?
 

It's time to overcome your fear of fees, own your value and learn to present your fees clearly and confidently to your customers. Why? Because you are worth it!
 

You’ll walk away from this powerful session with
 

• Ability to own your value – Let go of self-doubt and confidently recognize the expertise and service you bring to your clients.
• Communicate your worth clearly – When clients understand your value, they will respect your expertise, trust your recommendations, and see you as an essential part of their travel planning.
• Charge fees with confidence – Set and present your fees with certainty, increasing your income and strengthening your business.

Don’t miss out—your next level starts here!

Location: Regency C, Level 4 

Strategies for nurturing and maintaining the luxury travel market. From navigating through the challenges of the day to day to tips and best practices advantageous in cementing client relations and maintaining a healthy book of business within the luxury travel trade.



Location: Regency D, Level 4 

Empowering your workflow with the right steps and automation are some of the most impactful actions you can make to build a profitable, and predictable business that provides high client satisfaction. In this session, we'll cover:

Why does the word "fee” instill fear in the hearts of travel advisors? Why do we let our impostor syndrome creep in when it comes to fees?
 

It's time to overcome your fear of fees, own your value and learn to present your fees clearly and confidently to your customers. Why? Because you are worth it!
 

You’ll walk away from this powerful session with
 

• Ability to own your value – Let go of self-doubt and confidently recognize the expertise and service you bring to your clients.
• Communicate your worth clearly – When clients understand your value, they will respect your expertise, trust your recommendations, and see you as an essential part of their travel planning.
• Charge fees with confidence – Set and present your fees with certainty, increasing your income and strengthening your business.

Don’t miss out—your next level starts here!

Location: Regency C, Level 4

Join us for the latest insights from Jessica Klement, ASTA's Vice President, Advocacy, as she brings you up to date on the freshest updates from Capitol Hill. Jessie will provide a complete rundown of the ongoing legislative concerns and advocacy campaigns that have a direct impact on the travel advisor industry.


Location: Salt Lake A, Level 2

Discover what makes Anchorage the perfect basecamp for Alaskan adventures and learn tips from a local expert to enhance your travel planning. With its proximity to national and state parks, abundant wildlife, and vibrant cultural experiences, Anchorage offers a unique blend of urban and wild, making it an ideal year-round destination for those seeking an unforgettable adventure. Gain valuable insights and resources to confidently create Southcentral Alaska itineraries that will captivate your clients.


Sponsored by:





Location: Regency B

Hear Kristy's inspiring story and how it shaped her commitment to accessible travel. Industry Trends and Insights: Gain a deep understanding of current trends and developments in the world of accessible tourism.  Practical Strategies: Learn actionable steps to improve accessibility in travel services, from accommodations to activities.  Inspiring Change: Discover how fostering inclusivity can lead to meaningful connections, expanded markets, and better business outcomes.  Engaging Storytelling: Experience the power of stories that highlight the impact of accessible travel, both on individuals and the industry as a whole.


Location: Salt Lake A, Level 2

We will give an update on Hertz Products & Services. Giving the agents resources and knowledge to be able to sell the Hertz product with confidence.

Sponsored by:





Location: Salt Lake D, Level 2

Join us for a dynamic session designed to help travel advisors elevate their marketing in today’s fast paced digital marketplace. Michael Schottey, ASTA Vice President of Membership, Marketing and Communications, will walk you through a high-level approach to marketing strategy, focusing on starting with "why" and cutting through the noise to create meaningful connections that drive sales and build lifelong, repeat clients. 

You'll learn how to highlight the emotional appeal of travel and how to craft compelling content that resonates with your audience. Whether you're just starting out or looking to refine your approach, this session will provide actionable insights to turn leads into loyal clients and transform your marketing into a powerful growth tool. 

Location: Regency B

Get ready to take your business to the next level! Join us for an empowering session led by Timm Johnson, Director of the Mason SBDC at George Mason University. Discover game-changing strategies, invaluable tips, and expert advice to fuel your business growth journey. You'll walk away with the understanding on how to: 

• enhance your digital footprint 
• master financial management 
• navigate the hiring process 
• unlock the power of free expert assistance from programs like the SBDC

Plus, get all your burning questions answered to propel your business forward with confidence! See you there! 


Location: Regency C

Running a successful travel business requires the right mix of processes, tools, and technology to stay organized, efficient, and ahead of the curve. In this interactive session, we’ll share our top best practices for optimizing your operations, and the tech tools we rely on to keep everything running smoothly.

Rather than a deep dive into just one tool, this session will provide a high-level overview of key strategies and technologies that you can understand and apply right away. Through a mix of engaging discussions and group activities, you'll not only learn but also get hands-on experience with real-world business solutions.


Location: Regency B, Level 4

Strategies for nurturing and maintaining the luxury travel market. From navigating through the challenges of the day to day to tips and best practices advantageous in cementing client relations and maintaining a healthy book of business within the luxury travel trade.


Location: Regency D, Level 4

This session will emphasize the critical balance between clear legal policies and effective communication in safeguarding your travel business. It will explore how these elements work together to prevent missteps, protect your agency, and ensure smooth interactions with clients from the first contact through to post-booking follow-up.


Location: Salt Lake A, Level 2

Discover what makes Viking the leader in luxury river, ocean, and expedition cruising.


Sponsored by:





Location: Regency C

Join us for a dynamic Lunch and Learn panel discussion focused on essential back-end travel resources that keep your business running smoothly. Our expert panelists will explore key tools like travel technology platforms and travel insurance solutions designed to support advisors behind the scenes. Discover how these resources can boost efficiency, protect your clients, and elevate your service offerings.
 

Panelists:

• Emcee: Erin Hulscher, Director of Business Development, ASTA
• Ment Law Group – Jeff Ment, Managing Partner
• Travel Industry Solutions LLC – Sheila Folk, CEO
• Travefy  – David Chait, CEO

Sponsored by:

Location: Regency D

 

Luxury Travel Blueprint: Crafting a Strategic Plan, Nailing Your Niche, and Taking Action is a transformative session designed for travel advisors looking to elevate their business in the premium and luxury travel space. This workshop provides a step-by-step approach to building a robust strategic plan tailored to your goals, defining your niche to stand out in a competitive market, and implementing actionable steps for measurable growth. Learn how to position your brand effectively, attract high-value clients, and develop a clear roadmap to success. With actionable insights and practical tools, you'll leave inspired and equipped to confidently take your business to the next level.


Sponsored by:




Location: Regency B, Level 4

Whether you’ve already started your VTA, are still working towards your sales eligibility or meet all the criteria and just haven’t started yet, this day is for you. Join us for an engaging day of on-site learning aimed at helping you earn your Verified Travel Advisor (VTA) certification. Throughout the day, you'll work through case studies and real-world scenarios, applying key concepts from all four course curriculum in a practical context. The interactive content will deepen your understanding of the material and strengthen your knowledge of the travel advisor role

 

At the end of the day, you'll take a comprehensive test covering all four core courses to assess your understanding. Once you pass the exam, there's just one more step before officially earning your VTA certification, you’ll need to submit your sales verification.

 

All advisors are welcome to enroll for VTA Fast Track and you’ll have two years to satisfy the sales requirements. For more information, please visit www.asta.org/vta.

Registration for VTA Day is available in the Attendee Service Center. 

Lunch will be include in registration.


Sponsored by:
 


Location: Regency D, Level 4

Join us after a busy event day for Mix & Fly with Distriply by Hahnair. Enjoy some music, grab a complimentary drink, and toast with us on the exclusive launch of our first NDC solution, Distriply One. Mingle with fellow attendees and the Distriply experts, for a relaxed and insightful evening.

Sponsored by:




Location: Salt Lake South Foyer

Get ready to take your business to the next level! Join us for an empowering session led by Timm Johnson, Director of the Mason SBDC at George Mason University. Discover game-changing strategies, invaluable tips, and expert advice to fuel your business growth journey. You'll walk away with the understanding on how to: 

• enhance your digital footprint 
• master financial management 
• navigate the hiring process 
• unlock the power of free expert assistance from programs like the SBDC

Plus, get all your burning questions answered to propel your business forward with confidence! See you there! 


Location: Regency D

Get ready to take your business to the next level! Join us for an empowering session led by Timm Johnson, Director of the Mason SBDC at George Mason University. Discover game-changing strategies, invaluable tips, and expert advice to fuel your business growth journey. You'll walk away with the understanding on how to: 

• enhance your digital footprint 
• master financial management 
• navigate the hiring process 
• unlock the power of free expert assistance from programs like the SBDC

Plus, get all your burning questions answered to propel your business forward with confidence! See you there! 


Sponsored by:




Location: Park City, Level 3

Discover how to make the most of your ASTA membership by tapping into valuable networking opportunities. From connecting with industry leaders and your peers at Chapter events to forging meaningful partnerships, this session will provide insights on leveraging ASTA’s vast network to advance your career and business success.


Sponsored by:




Location: Salt Lake B, Level 2

Narcissism has become a buzzword in our society. Whether someone is truly a narcissist or just difficult to handle it is affecting the way everyone works, lives and interacts. With this informative deep dive, we will explore what narcissistic behavior really is, how to spot a narcissist, traits of a narcissist, what you can do if you are dealing with someone who exhibits narcissistic traits or at the very least is just difficult to deal with. Enjoy practical solutions to what is a growing business and societal issue.

• Learn the traits of a narcissist and how to identify them, personally and professionally
• Examine narcissistic behavior and strategies to manage it
• Implement strategies for communication with and responses to, narcissistic people
• Manage difficult people even if they aren't narcissists

Location: Regency D, Level 4

Europe offers a rich tapestry of travel experiences, from the grand cities and charming villages accessible by land to the scenic waterways that wind through its historic landscapes. This panel will explore the best of both worlds—land-based and river cruise travel—highlighting how advisors can craft seamless European itineraries that blend cultural immersion, luxury, and convenience. Industry experts will share insights on trending destinations, the advantages of river cruising, and strategies for curating unforgettable journeys across the continent.
 

Panelists:

• Emcee: Sarah Little, Senior Vice President, Business Development, ASTA
• AmaWaterways- Alex Pinelo, Chief Sales Officer
• Collette-  Kristina Miranda, Vice President, National Accounts
• Globus family of brands-  Camille Olivere, Chief Sales Officer

Sponsored by:
 



Location: Salt Lake C, Level 2

Most travel professionals, such as yourself, understand the importance of having a website for your travel business. The only problem is, are you seeing results from your investment? Are people finding your website, and if they do, are they diving deeper into the site to learn more about you and your services or are they jumping off after the first few seconds?

In this informative presentation, Adam Lapsevich of SpoonDrawer Creative separates fact from fiction about website design, and identifies 20 very important elements of design that every travel professional can benefit from. He discusses the design itself, including usability, navigation, content, image use, blogging, CTAs (calls-to-action) and much more. After all, your website is the face of your business. You can spend all the money in the world trying to drive traffic to it but if it’s not designed properly, visitors may land on it, but will jump off after the first few seconds if they aren’t impressed.

It’s time for your website visitors to dive deeper. 

Location: Regency A, Level 4

Stay ahead of travel risks with AI-powered tools designed to enhance safety, streamline crisis response, and optimize risk management for travel advisors. This session explores how AI can automate risk assessments, improve insurance recommendations, and provide real-time alerts for emergencies. Learn how to leverage intelligent technologies to protect clients from unexpected disruptions, ensure seamless communication during crises, and enhance overall travel preparedness. Plus, discover best practices for integrating AI into your operations to deliver safer, more reliable travel experiences.


Location: Regency D, Level 4

In this session we will learn about the benefits of Facebook Pages vs Groups, how to set up a group correctly the first time, best practices to attract members, tips to increase engagement, using groups to build your email list, and ways to monetize beyond booking travel.


Location: Regency A

Luxury Travel Blueprint: Crafting a Strategic Plan, Nailing Your Niche, and Taking Action is a transformative session designed for travel advisors looking to elevate their business in the premium and luxury travel space. This workshop provides a step-by-step approach to building a robust strategic plan tailored to your goals, defining your niche to stand out in a competitive market, and implementing actionable steps for measurable growth. Learn how to position your brand effectively, attract high-value clients, and develop a clear roadmap to success. With actionable insights and practical tools, you'll leave inspired and equipped to confidently take your business to the next level.


Location: Regency B, Level 4

Are you new here? Come have a drink and connect with our ASTA membership team and other new members. We can't wait to meet you!


Sponsored by:




Location: Sundance Terrace

Hear Kristy's inspiring story and how it shaped her commitment to accessible travel. Industry Trends and Insights: Gain a deep understanding of current trends and developments in the world of accessible tourism.  Practical Strategies: Learn actionable steps to improve accessibility in travel services, from accommodations to activities.  Inspiring Change: Discover how fostering inclusivity can lead to meaningful connections, expanded markets, and better business outcomes.  Engaging Storytelling: Experience the power of stories that highlight the impact of accessible travel, both on individuals and the industry as a whole.



Location: Salt Lake A

Running a successful travel business requires the right mix of processes, tools, and technology to stay organized, efficient, and ahead of the curve. In this interactive session, we’ll share our top best practices for optimizing your operations, and the tech tools we rely on to keep everything running smoothly.

Rather than a deep dive into just one tool, this session will provide a high-level overview of key strategies and technologies that you can understand and apply right away. Through a mix of engaging discussions and group activities, you'll not only learn but also get hands-on experience with real-world business solutions.


Location: Regency B, Level 4

Want to turn your workday from chaotic to completely under control? Join us for an interactive workshop where we’ll explore the magic of the 3 P’s: Prioritize, Plan, and Perform. Learn how to organize tasks effectively, stay on top of deadlines without the stress, and tackle business processes with confidence! With engaging exercises, this session will equip you with strategies to take charge of your time and boost your productivity. Get ready to walk away with tools to streamline your workflow and make your travel business way more rewarding!


Location: Regency B, Level 4

Leveraging Advisor Best Practices: A Peer-to-Peer Fireside Chat 

Join Delta Business and Delta Vacations for an interactive peer-to-peer panel discussion. A sharing of best practices and a discussion on how to leverage Delta partnership to set your business apart.



Sponsored by:





Location: Regency D, Level 4

Many entrepreneurs don't take the small steps necessary to activate their networks to ensure they are known for travel. When they take the time to do that, those within these networks become evangelists for these businesses, and the entrepreneurs can further develop a full pipeline of leads and customers for their businesses.
By the end of my session, attendees should leave with a mandate to approach their social media differently and reconsider how they converse and interact with their clients. My session will lead to actionable and immediate inspiration the moment anyone who listens walks away.


Location: Regency A, Level 4

Sustainable tourism isn’t just a trend—it’s the future of travel. As a travel advisor, you have the power to shape experiences that are not only enjoyable for your client but also leave a lasting positive impact on destinations, communities, and the environment. In this engaging session, you’ll gain practical tools and knowledge to seamlessly integrate meaningful travel into your offerings.

We’ll explore the benefits of sustainable tourism for your business, the industry, and your clients, helping you align with the growing demand for authentic and responsible travel. Learn how to evaluate and promote sustainable suppliers, craft enriching itineraries that support communities, and communicate the value of meaningful travel to your clients.

This interactive session is a space for idea-sharing—bring your own insights and experiences as we collectively discover new best practices. Walk away inspired and equipped to position travel as a force for good while strengthening your business in the process.


Sponsored by:




Location: Regency C

Most travel professionals, such as yourself, understand the importance of having a website for your travel business. The only problem is, are you seeing results from your investment? Are people finding your website, and if they do, are they diving deeper into the site to learn more about you and your services or are they jumping off after the first few seconds?

In this informative presentation, Adam Lapsevich of SpoonDrawer Creative separates fact from fiction about website design, and identifies 20 very important elements of design that every travel professional can benefit from. He discusses the design itself, including usability, navigation, content, image use, blogging, CTAs (calls-to-action) and much more. After all, your website is the face of your business. You can spend all the money in the world trying to drive traffic to it but if it’s not designed properly, visitors may land on it, but will jump off after the first few seconds if they aren’t impressed.

It’s time for your website visitors to dive deeper. 

Location: Regency A, Level 4

Transfer to Dinner: 7:00PM
Meet in Hyatt Lobby

Transfer from Dinner: 9:30PM


Location: Caffe Molise 

New to this year! ASTA will feature a Sensory Suite at our Travel Advisor Conference. Please enjoy complimentary access to our low distraction and noise space, open to all attendees. This room will be a safe space for attendees that need a break from the hustle and bustle of our conference, designed to accommodate those with sensory sensitivities.

Location: Hyatt Regency, level 3, Powder Mountain Room

ASTA's annual Advocacy Dinner is an exclusive, black-tie event highlighting the important role ASTA plays in advocating on behalf of the travel advisor industry.

Location: The Grand America Hotel: Imperial Ballroom

New to this year! ASTA will feature a Sensory Suite at our Travel Advisor Conference. Please enjoy complimentary access to our low distraction and noise space, open to all attendees. This room will be a safe space for attendees that need a break from the hustle and bustle of our conference, designed to accommodate those with sensory sensitivities.

Location: Hyatt Regency, level 3, Powder Mountain Room

Come say hello to the ASTA Team and pick up your event badge! To streamline this process, please be ready to scan your registration code. This will be sent to your email the morning of the first day of the Conference.

The ASTA team will also be here to assist with any questions you may have.


Sponsored by:




Location: Salt Lake Foyer East, Level 2

Travel Advisor Conference exhibitors utilize this time to access the trade show floor and prepare their booths for the event.

Location: Convention Center Hall E

Come say hello to the ASTA Team. We are here to assist with any questions you may have throughout the Conference.


Sponsored by:




Location: Salt Lake Foyer East

Travel Advisor Conference exhibitors utilize this time to access the trade show floor and prepare their booths for the event.

Location: Convention Center Hall E

Breakfast: 9:00 AM - 9:30 AM

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CAC Meeting: 9:30 AM - 11:00 AM


Location: Traverse, Level 4

This will be an opportunity for volunteer Chapter Leadership to brainstorm, collaborate and find ways to work together (and with ASTA HQ). ASTA VP Michael Schottey will provide some context to open up the discussion and then the rest of the time will be yours to network (and to win prizes!). Although it’s not the primary focus of the event, ASTA staffers will also be present to guide any new members or suppliers who might be interested in connecting with specific chapters as well.

Please enjoy light refreshments, bites and cash bar for this event. 

Sponsored by Carnival Cruise Line




Location: Convention Center Hall E

Kick off our biggest event of the year with ASTA's Welcome Celebration, sponsored by Carnival Cruise Line! Set in the heart of Salt Lake City, this camp-inspired welcome reception brings outdoor vibes, camp-themed bites like gooey s’mores, and fun activities where you can earn collectible badges. Dance the night away under the stars, and be sure to stick around for some exciting prizes! 
 

Don’t miss this perfect chance to connect, laugh, and make memories under the glow of "campfire" fun. Let the adventure begin!
 

Evening Event Sponsored by Carnival Cruise Line


Ice Cream Float Station Sponsored by Hyatt Regency, Salt Lake City




Location: Regency Ballroom, Level 4
 

New to this year! ASTA will feature a Sensory Suite at our Travel Advisor Conference. Please enjoy complimentary access to our low distraction and noise space, open to all attendees. This room will be a safe space for attendees that need a break from the hustle and bustle of our conference, designed to accommodate those with sensory sensitivities.

Location: Hyatt Regency, level 3, Powder Mountain Room

Come say hello to the ASTA Team and pick up your event badge! To streamline this process, please be ready to scan your registration code. This will be sent to your email the morning of the first day of the Conference.

The ASTA team will also be here to assist with any questions you may have.

Sponsored by:




Location: Salt Lake Foyer East

Please join your fellow Chapter Presidents for a council meeting. 


Sponsored by:




Location: Salt Lake E, Level 2

Breakfast: 8:00 - 8:40 AM


Location: Regency D, Level 4

New to this year! ASTA will feature a Sensory Suite at our Travel Advisor Conference. Please enjoy complimentary access to our low distraction and noise space, open to all attendees. This room will be a safe space for attendees that need a break from the hustle and bustle of our conference, designed to accommodate those with sensory sensitivities.

Location: Hyatt Regency, level 3, Powder Mountain Room

This event is invitation only.

Location: Regency Foyer, Level 4

We'll kick start the conference with a welcome from ASTA’s President & CEO, Zane Kerby, and ASTA’s Board Chair, Jackie Friedman, before an inspiring presentation from our keynote speaker, Adventure, Award Winning Author, Aron Ralson.

The General Session, led by emcee Alle Pierce, will also include insights you won’t get anywhere else, from industry leaders including Jacki Marks and Carson Kressley; and Lucas Martin, American Airlines, Senior Vice President of Sales. The program will conclude with the presentation of several prestigious awards to game-changers in our industry.

Doors open at 8:30 AM

   

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Intermission: 10:30 AM - 10:45 AM 

Location: Convention Center Foyer
 

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Sponsored By:

Location: Convention Center Hall D

Pickup Point: Woodbine

The ASTA team is here to assist with any questions you may have.


Sponsored by:




Location: Salt Lake Foyer East

ASTA invites our Premium Members to attend the annual Premium Business Meeting and Reception, featuring a lineup of expert speakers addressing today’s most pressing and relevant topics. The meeting will be moderated by Todd Wallace, ASTA’s Director of Industry Affairs, and will be followed by an exclusive cocktail and appetizer reception for Premium Members. Don’t miss this opportunity to engage in timely discussions and connect with fellow industry leaders.
 

Culture vs. Code: Shaping a People-First Strategy in an AI-Evolving Marketplace
In an era where algorithms are optimizing bookings and chatbots are encroaching on customer conversations, how do travel leaders preserve the uniquely human value that defines exceptional service and trusted client relationships? This session explores the critical intersection of organizational culture, talent strategy, and artificial intelligence and why doubling down on people-first leadership is your most powerful competitive edge.
 

This session explores how AI is reshaping workforce expectations and leadership, offering strategies to attract top talent and build adaptive, values-driven cultures in an automated world.
 

Moderated by: Dr. Michael Cheng, Dean and Professor, Chaplain School of Hospitality and Tourism, FIU , Jaime Moench, VP of Luxury Sales for the Eastern Region, Marriott Luxury Group , Roni Weiss, Executive Director, Travel Unity , Alex Sharpe, President & CEO, Signature Travel Network

ASTA Corporate Unveiled: What it Means for Your Business?
Get an inside look at ASTA Corporate - a bold new initiative designed for corporate travel agencies and TMCs. Building on the foundation of ASTA’s Corporate Advisory Council, this program delivers exclusive research, strategic partnerships, and targeted resources to help you thrive in today’s evolving business travel landscape. With expert insights and a strong focus on innovation and advocacy, ASTA Corporate is setting a new standard in managed travel - and helping position your business for the future.
 

Speaker: Mark Meader, Executive Vice President, ASTA Corporate

 

Predictive Analysis and AI in Travel Risk Management: Transforming Decision-Making
In this session, we will explore how predictive analysis and artificial intelligence (AI) are revolutionizing travel risk management. With advancements in technology, travel professionals can now anticipate and mitigate risks before they happen. From monitoring global events to assessing potential threats, AI-driven tools allow for smarter decision-making, faster response times, and improved traveler safety. This session will showcase real-world case studies, discuss the future of AI in risk management, and provide actionable insights on how to integrate these innovations into your organization’s risk management strategy.
 

Speaker: John, Rose, Chief Risk Officer, ALTOUR

 

 

Sponsored by:

 

Location:
Meeting: Salt Lake A
Reception: Salt Lake Foyer South